Canadian singer, rapper, producer and songwriter Alex Sinclair is a multi-dimensional artist that brings K-Pop inspired energy and style to his music.

His latest single, ‘Bullseye’ (2025) flips the script and explores a boom bap Hip Hop vibe, complemented by a vibrant music video that playfully expands on the concept of breaking free and rising to the top of one’s game.

In 2023, Alex Sinclair debuted with his first mini album ‘Wear the Crown’, quickly building a loyal fanbase known as SINCROZ, driven by his dynamic K-Pop reaction videos. His high-octane turntable live shows are a must-see and with hit singles like ‘Empire’ (2024) and ‘Out of Control’ (2024), he continues to redefine the limits of genre-blending modern music.